cast.Make a video · Free

How do I make an AI character video?

Make one reference image of the character, give it to a video model that accepts image references, and write a short prompt that says what happens second by second, with any dialogue in quotes. A 5-second 720p Seedance 2.0 Fast clip costs about $0.60 on BytePlus[1] and $0.75 on Replicate[2], and the character stays recognisable as long as every video starts from the same reference.

What you need

Do I need a reference image?

For one-off clips, no: a detailed text description works. For a character that has to look the same in the next video, yes. In our own work, clips that start from a painted first frame or a reference image keep the face far better than clips described in text alone. Our explainer character Penny was built from 31 separate clips, each starting from a frame painted off one master image, and reads as one character across 82 seconds. The method is in keeping an AI character consistent.

How to write the prompt

In our renders, Seedance followed time ranges far better than prose. Use one beat per few seconds, one action per beat, and exact dialogue in quotes:

References:
@Image1: the character. Keep her face, hair and outfit exactly.

Visual style: photoreal phone footage, warm evening light.

Avoid: No subtitles. No on-screen text. No change to her face.

One continuous handheld take, eye level.
0-3s: She bursts into the kitchen holding a burnt cake, smoke curling off it.
3-7s: She sets it down and says: "It's fine. It's caramelised."
7-10s: A piece falls off with a clunk; she stares at the camera, deadpan.
Sound: smoke alarm chirp, a plate clatter.

If you would rather type one line and let a tool expand it, make an AI character video from text shows that, with a real before-and-after. Our free video prompt builder writes the timeline format from a few picks, and the prompt library has the full prompts behind our published videos.

What it costs and how long it takes

List prices for character-capable models, as of 2026-10-18. Atlas row is what its price endpoint quoted our account.
Model and providerPriceAbout 10 seconds
Seedance 2.0 Fast, BytePlus [1]About $0.60 per 5 s at 720pAbout $1.20
Seedance 2.0 Fast, Replicate [2]$0.15 a second at 720p$1.50
Seedance 2.0 Fast, Atlas Cloud (our quote, 2026-10-16)$0.058 a second at 720p$0.58
Veo 3.1 Fast, Gemini API [7]$0.10 a second at 720p, in clips of 4, 6 or 8 s; reference images need 8 s [6]$0.80 per 8 s clip with references
Runway Gen-4.5 [8]12 credits a second; Standard plan $15 a month for 625 credits [9]120 credits

Render time varies by provider and queue, and we could not verify published render times for the tools above. In Cast a video usually lands in about a minute. Budget for retakes: our rule is one take at a time, changing the prompt between takes, because batches of spare takes double the bill. For a full price breakdown, see how much AI video costs per second.

Common mistakes

Where Cast fits

Where it does not:

People also ask

What tools do I need to make an AI character video?
An image model for the reference, a video model that accepts image references, and a basic editor. Some apps combine the first two.
How long does an AI character video take to make?
In Cast a render usually lands in about a minute; other tools vary with queue, length and resolution. Designing the character and fixing the prompt take longer the first time and almost no time after.
How much does a character video cost?
At API rates, a 10-second 720p Seedance 2.0 Fast clip is about $1.20 to $1.50[1][2]. In Cast, 10 seconds costs 99 credits, about $1.10 at the Starter rate.
Can I make a character video for free?
For a few clips, yes. See free AI character video generators for current free tiers.

Sources

Claims about other companies come from their own pages, read on the date shown. Products and prices change; check the link for the current version.

  1. BytePlus ModelArk: model pricing (read )
  2. Replicate: bytedance/seedance-2.0-fast (read )
  3. ByteDance Seed: Seedance 2.0 launch (read )
  4. ByteDance Seed: introducing Seedance 2.5 (read )
  5. Kling AI: AI video generator (read )
  6. Google AI for Developers: Veo (read )
  7. Google AI for Developers: Gemini API pricing (read )
  8. Runway help: how credits work (read )
  9. Runway: pricing (read )

Related answers

Part of the Cast answers library (Your own characters, OCs and fan characters).

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